It might surprise you to know that the word is "strategy."
Yes "strategy." We all love a good strategy. Well I don't. I used to write strategies. Most ended up never being read and just gathering dust on a shelf before eventually being binned and replaced by another strategy.
When asked why our country hasn't stopped the import of oil and gas from Russia Boris Johnson informed us that he is putting together an energy strategy. Then he got together in a show of unity with the leaders of Canada and Holland. Big deal.
Boris Johnson continues to act and look like a bedraggled schoolboy. A statesman he isn't. And then there's all the delays on allowing Ukrainian people into the country. According to politicians everything takes time. What the Ukranians don't have is time. Time just destroys their country.
Our country is so bogged down in red tape and form filling that it just grinds to a halt. This prevents Ukrainian refugees from coming into our country. Here's a revolutionary idea. Let's ditch all the form filling and get them in. Stop all this bloody writing strategies nonsense and show some humanity. We do not need strategies from politicians that who have no grasp on the situation and who have probably never been on anything more dangerous than a London bus. Poland has been getting as many refugees in as possible and giving them homes. I'm sure that's their only strategy and it isn't written down.
Nero fiddled while Rome burned. Now we write strategies whilst Ukraine is destroyed. See the similarity?
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I do admire the journalists and reporters in the war zone. Jeremy Bowen looked really scared as he reported from the Ukraine whilst gunfire exploded around him. He looked very uneasy. Lyse Doucet is doing a fine job of reporting what is going on, managing to look and sound concerned while remaining professional. I have always been worried by her accent, not being able to work it out. But I see that she is Canadian. That still doesn't explain a rather strange accent - but then I speak Norfolk which is definitely a strange accent.
Reporting from a war zone is hugely hazardous. What's going on at the moment makes me remember a former colleague Terry Lloyd who was killed by so called Friendly Fire in Basra many years ago.
Terry was news editor for Raymonds News Agency at Derby when I worked at their Nottingham office. I knew Terry quite well, despite absolutely hating the job. Terry went on to join ITN and work in a number of warzones where he became a familiar face on the news. His brother was Kevin Lloyd who many will remember as Tosh Lines in the police drama The Bill.
The phrase Friendly Fire always makes me cringe. It makes it sound that it's ok to be killed by one of your own. Terry was killed by American troops when he was caught in crossfire.
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You will all know what I think about certain adverts that plague our television screens at the moment - particularly the ones that make a funeral sound like a reason to party, party, party.
There's one that just confuses me. It's We Buy Any Car where we are told that your latest We Buy Any Car depot could be just 13 minutes drive away. What about if you live next door to one or 50 yards down the road. Does this mean that if you want to drop your car off there you have to drive around for 13 minutes?
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Finally as I ate lunch in the Three Horseshoes pub at Grimston in Norfolk (more about this in a coming blog) I couldn't help wonder what happened to the fourth horseshoe. A horse has four legs so what good is three horseshoes? Why aren't these pubs called the Four Horseshoes?